Hard Rock Cafe is a global rage, and its association with rock ‘n’ roll is a marriage made in heaven. It’s not only the delectable food that includes the classic American burgers and other dishes, but Hard Rock Cafe has a large following among sophisticated patrons for its musical heritage too. Its ode to rock music is reflected in its remarkable collection of musical memorabilia as well as in its merchandise that has been a smash hit among the youth.
But it’s not just the young people! Hard Rock’s classic logo tee became such a vogue that it prompted the commencement of the cafe’s very first Rock Shop. The increase in demand for the tees necessitated the formation of a retail outlet that gradually spread its commercial wings to include the sale of merchandise like limited editions pins, hoodies, luggage, hats, activewear, jewellery, accessories, and glassware among many other things.
Such appealing products formed a market of its own, and Hard Rock Cafe’s merchandising turned out to be a rewarding venture. It was a matter of time that the music-loving inhabitants of this city would go gaga over these commodities. The Rock Shop is conspicuously nestled near the entrance of the Kolkata outlet of Hard Rock Cafe. And people are lapping up the chic printed tees and modish hoodies and accessories.
Actors Tnusree Chakraborty and Anindya Chatterjee dropped in at the Rock Shop to check the goodies and were understandably impressed. “I love the wide-ranging products available here, and I am taking some nice hats and jewellery with me,” said Tnusree, who donned a stylish printed tee with the Hard Rock Cafe logo on it. According to Anindya, “The products are eye-catching and voguish. I love the collection of hoodies and different kinds of accessories. I look forward to buying my stuff from here only.”
To make matters more enticing, HRC Kolkata is offering lucrative discounts of varied nature. One offer is the beer bucket offer. You get a hefty discount of approximately 1000 INR if you purchase any one tee along with a beer bucket. You can see the details below.
Beer Bucket Offers:
Budweiser Bucket + Any one T-shirt @ 2799 INR
Carlsberg Bucket + Any one T-shirt @ 2699 INR
Kingfisher Bucket + Any one T-shirt @ 2499 INR
Tuborg Bucket + Any one T-shirt @ 2299 INR
Super Friday Sale
Another type of offer is a conventional Super Friday Sale that allows 30% off on all Tees and 50% off on Sunburst Hoodies, Ladies Vinyl Logo, and Snakeskin Ladies tee.
“Our merchandise is already in high demand, and we believe that these generous discounted offers will attract more customers. People are sporting our tees, hoodies, accessories everywhere I go, and it shows how intimate a connection HLC has with its patrons,” said a gratified Vanita Bajoria, Director Hard Rock Cafe, Kolkata.
HARD ROCK CAFE KOLKATA
57-A, Park Street, Park Mansion, Kolkata, West Bengal – 700016, In.
Cost for two: Rs. ₹2,500 (approx.) with alcohol + taxes
We’re open: Monday- Sunday
Timing: 12:00 Noon – 12:00 Midnight
About Rockshop:
The legend of Hard Rock is rooted in a tale of young entrepreneurship, a craving for classic American fare and a passion for rock ‘n’ roll. It was London, 1971 when two shaggy haired idealists, Peter Morton and Isaac Tigrett banded together over a mutual love of music and mouthwatering burgers. All it took was a menu of authentic American food and a friendly attitude to start a revolution capable of breaking both culinary and societal boundaries to deliver an experience that speaks volumes to all who enters its doors.
Burgers, fries and milkshakes were just the beginning. Throughout its years Hard Rock has evolved from a restaurant into a global phenomenon, founded on a commitment to charitable activities and humanitarian causes in every corner of the world. Our four core mottos: All is One, Love All-Serve All, Take Time to Be Kind and Save the Planet have served as the pillars in which Hard Rock was built on and to this day they continue to be the company’s guiding principles. Another crucial piece of Hard Rock history is our priceless memorabilia treasure trove, home to over 80,000 pieces of rare musical memorabilia in a collection touted by Andy Warhol as being the “Smithsonian of Rock ‘n’ Roll.” And it all started with an unexpected gift from an old Cafe regular, Eric Clapton.
But we don’t just own rock history, we are rock history. Hard Rock merchandise has made its mark on the world with a timeless classic tee that was originally created as the sponsored uniform for a local London sports team. After requests began pouring in for the classic logo tee, the very first Rock Shop was born as a retail counter at the original London Cafe. The classic tee transformed into a sought-after collectible made to commemorate the memory of each Hard Rock experience. It also inspired an entire assortment of merchandise featuring everything from limited edition pins, to hoodies, jewelry, hats, active wear, luggage, accessories, glassware and more. Hard Rock has a storied history that continues to thrive to this very day, proving truth to the phrase that legends never die.
About Hard Rock®:
With venues in 76 countries spanning 256 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes – Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D. Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. In 2020, Hard Rock was honored as one of the Best Employers for Diversity by Forbes Magazine. Hard Rock destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information onHard Rock International visit www.hardrock.com or shop.hardrock.com.
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