As Kolkata gets back to the #BacktoWork mode gradually one thing will again gain importance in our lives that is our craze for comfortable and sustainable office wears. Keeping this in mind Earthwear has launched its new range of sustainable collection perfect to suit your #BacktoWork mood. Earthwear, a brand that has always aimed at creating comfortable and sustainable clothing to ensure a better environment and better lifestyle of the local craftsmen has come forward to support everyone on their journey to accepting the “new normal” and so has introduced 3 amazing collections, which are not just comfortable for daily wear but is also sustainable promoting local craftsmen and weavers. Rozana Essential: As you get ready for your work life, Earthwear presents to you, their ‘Rozana Essential’ collection with clothes that are perfectly comfortable for you and our Earth. From comfortable cotton trousers to saree, top or kurti, this collection is all about everyday basics to suit your style and taste. Charkha Collection: Khadi wear has never gone out of style and is a perfect example of holding the sustainability of our tradition. So supporting the local craftsman and the artisans in this tough time Earthwear brings to you their Khadi collection, which you can wear in pride as you take a stride forward in #SupportingLocal and #MakeinIndia with Earthwear’s Charkha Collection. Poetry In Prints: Poetry is the beautiful rhythm between love, nature and sustainability, poetry which instantly connects to our souls and Bengal has an age-old relation with it. Earthwear has decided to translate this beautiful poetry through prints in their latest collection ‘Poetry in Prints’ for days when you want to dress differently for your work, for days when you want to work hard but not lose touch with the beautiful Earth.
Earthwear is the brainchild of Manav Gupta and Vineeta Ganeriwala Gupta Which has been manufacturing sustainable casual and party ethnic wear for women. Based in Kolkata, this brand brings together natural, handcrafted, cost-effective and sustainable fashion for women and dedicates itself for the revival of Indian craftsmanship and skills.