Bajaj Consumer Care Ltd. announced the launch of Bajaj  Almond Drops Moisturising Soap, its latest offering in the skincare segment at a launch  event today. Enriched with almond oil and vitamin E, the soap offers premium  moisturisation for the skin, leaving it soft, smooth, and glowing.Â
A result of meticulous scientific research and innovation, Bajaj Almond Drops  Moisturising Soap offers enhanced moisturisation for the skin. Combined with added  advantages of pleasant fragrance, ease of rinsing, and competitive pricing, the soap  offers an unbeatable value proposition to customers.Â
The product leverages the Companyâs Bajaj Almond Drops Hair Oil offering which has  enjoyed a strong positioning and distinctly superior brand equity in the Rs.13,500 crore  hair oil space for decades.Â
Launching the soap, Mr. Jaideep Nandi, Managing Director, Bajaj Consumer Care said,  âWe are extremely delighted to bring to the market a moisturising soap that customers  had long sought from us. Bajaj Almond Drops have been loved by generations of  Indians due to the equity of almond oil & vitamin E, which are known to have benefits  not only for hair but for the skin too. With Bajaj Almond Drops Moisturising Soap, we  are now extending the same benefits in a premium soap form.âÂ
âWe are confident that the Bajaj Almond Drops branding of the soap will speak to  customersâ sense of loyalty and trust and evoke the same response as our hair oil  offering. The product has been developed keeping in mind the skincare needs and its  pricing makes it accessible for all consumer segment types,â Mr. Nandi added. Â
The Grade 1 quality soap has a TFM value of 76% and comes in an aesthetically  designed shape featuring Almond Drops engraving. Available immediately, the soap  will be sold across the Indian market in different sizes at attractive price points.Â
The Rs 20,000+ crore Indian soap market has also seen consumer needs evolving.  Customers have been showing a preference for soaps that do not leave the skin dry after  bathing. Plus, they also prefer products that contain natural ingredients. Bajaj Almond  Drops Moisturising soap has natural ingredients like Almond Oil and Vitamin E.  Currently, premium moisturising soaps pricing in the market makes them less attractive  for users to upgrade, the gap being addressed by attractively priced Bajaj Almond Drops  Moisturising Soap.
About Bajaj Consumer Care Ltd.  Bajaj Consumer Care Limited (BCCL) is one of Indiaâs leading FMCG companies with  a sizable presence in the hair oil & skincare market.Â
(https://www.bajajconsumercare.com/)Â
About Bajaj Group (Kushagra)  The Bajaj Group (Kushagra) is a leading Indian conglomerate with presence across  Sugar, Energy, and FMCG sectors. The Groupâs flagship company Bajaj Hindustan  Sugar Ltd. (BHSL) is Indiaâs oldest and largest producer of sugar. Ranked as the  worldâs 4th largest integrated sugar company, BHSL is also a leading manufacturer of  ethanol, the green fuel which stands to revolutionise Indiaâs fast evolving energy  market. Of the Groupâs other two businesses viz., Bajaj Energy and Bajaj Consumer  Care Ltd., one runs Indiaâs most modern integrated coal-based power plant at Lalitpur  (UP) while the other leads the hair oil & skincare market in the FMCG space. The  aforementioned companies have robust and growing businesses and market leadership  built on a century-old legacy of Trust, Transparency, Leadership and Loyalty.Â
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