Citroën is set to expand its portfolio in India with its second car, the New C3. The new B-segment hatchback, featuring over 90% localisation and specially designed for the unique needs of the Indian automotive market, promises to be a perfect combination of quirky design, best-in-class comfort, and ride quality. From 1st July 2022, customers will be able to pre-order the new C3 at Citroën’s La Maison showrooms across the country or via the official Citroën India website.
Commenting on the launch of La Maison Citroën, Saurabh Vatsa, Brand Head, Citroën India, says, “We are excited to unveil the New C3 for customers in Kolkata. The new model is being introduced in a B-segment, which is highly competitive in India and so it was important for us to stand out in this segment and create a differentiated and an aspirational car. The New C3 will boast of Citroën’s Advanced Comfort programme including a unique customisation strategy #ExpressYourStyle, that allows customers to choose from 3 mood packs, 56 customisation options and 70 plus accessories.”
The New Citroën C3
New C3 marks the start of a new chapter for Citroën, with the creation of models that are both faithful to the spirit of the brand as well as carefully researched and developed with local teams in order to provide a practical response to specific market needs in India. New C3 is the first model from the “C Cubed” programme launched in 2019 – a family that plans to launch three vehicles with an international focus by 2024, based on three key criteria: the creation of a competitive, market-leading offering, with a strong style, a Citroën experience designed for on-board comfort, and benefiting from a design tailored to the specific needs of its intended countries.
With its assertive design, the New C3 will appeal to customers for whom their car is a reflection of their personality. A car that they can customise however they wish, which is a strong expectation on the Indian market. In addition, the compactness sub 4m size, agility, versatility, on-board space, comfort and connectivity will improve the experience in Indian road conditions, while Customisation choices will provide options for self-expression to individuals according to their lifestyle. The New C3 will provide value offered by a vehicle with high visual appeal, distinct styling and competitive cost of ownership by being robust and practical to maintain on account of over 90% localisation.
The new Citroën C3 will be launched in India on 20th July 2022 and will be available for retail across 20 La Maison Citroën phygital showrooms and on the official Citroën website through the Buy Online initiative.
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