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LIVA Miss Diva 2021 goes digital

Miss Diva announced the launch of its 9th edition in association with LIVA. Everything around  us has changed our definition of normal, but LIVA Miss Diva 2021, co-powered by MX  TakaTak, will share the same levels of enthusiasm and excitement to find the next beauty  queen in a dynamic new format, that will leverage on digital media. India has won the  prestigious title of Miss Universe more than once, with the recent win of Adline Castelino who  won the coveted title of LIVA Miss Diva 2020 that added India back on the global map of  Miss Universe 2020 as the 3rd Runner Up

Through the journey that began in the year 2013, Miss Diva continues to unmask the talented  young Indian women through its coveted pageant. The crown is not just the most valued  glory for young ladies, but also a platform that leads these women to manifest themselves  into true icons of the future and realize their dream of representing India before the world.  We hereby pledge our support to the next generation of feminine charisma to lead us in the  most distinguished fields. Continuing the legacy of 8 years, the coveted title will continue to  groom, encourage and empower young talent to recognize them on international platforms  and reflect the ever-growing tribe of potential that exceeds expectations across international  borders.  

Hence even when the Universe is adapting to a ‘new normal’, this year too… the show must  go on… Miss Diva in its 9th edition, brings you the opportunity to apply for the auditions from  the comfort of your home. Powered by a dynamic new format, LIVA Miss Diva 2021 will  continue its tradition to find that one girl who will revolutionize the definition of beautiful,  confident, dynamic, vivacious with an aim to extend whole-hearted support to the new  generation women who have the potential to lead and represent the country in the future.  

Commenced on 11th June, the pageant announced a nationwide hunt to select  representatives from across the country where aspirant divas can participate to transform  their dreams to reality.

The selection process of these finalists entails an online registration process inviting specific  audition task submissions on India’s leading short video platform – MX TakaTak 

Thereafter, the shortlisted 20 finalists will undergo rigorous training and grooming in Mumbai to  compete for the coveted crown at the Grand Finale in the month of October 2021. 

Talking of being inclusive, for the first time in the history of beauty pageants fraternity, we  encourage and call on Transwomen to participate to redefine beauty. And this time, the  height criteria has been eased to 5’4” for all the beautiful women out there. 

The winner of LIVA Miss Diva 2021 will represent India at the esteemed global platform Miss  Universe 2021 and LIVA Miss Diva Supranational 2021 will represent the country at the Miss  Supranational 2021. It’s time to make India proud again. 

LIVA, a fluid fabric brand, is the title sponsor for LIVA Miss Diva 2021 for the second  consecutive year. The partnership of Miss Diva and LIVA has been seamless, as both  celebrate independent women who are unrestrained, spontaneous, self-assured and  uninhibited. Miss Diva and LIVA encourage women to live their flow and realize their dreams. 

With its vision of empowering the incredibly talented & relentless generation of digital  enthusiasts to create engaging short videos that will propel content consumption in India, MX  TakaTak is the entry gateway for these participants to audition for the pageant. 

The Grand Finale will air on MTV, one of India’s popular Youth Channels. 

Miss Universe 2020 – 3rd Runner – up – Adline Castelino, also shared her emotions about the  pageant that proved life-changing for her, “My crowning moment was extremely emotional,  and I feel overwhelmed to think of passing it on to the next Miss Diva Universe. However, I’m  also excited about witnessing the entire course of choosing the face of the country, this time  from a different outlook and I wish all the luck to the girls aspiring to be LIVA Miss Diva 2021.  I’d only like them to know that it’s going to be a worthwhile phase regardless of victory or  defeat.” 

Rajnikant Sabnavis, Chief Marketing Officer, Pulp & Fibre business, Aditya Birla Group, “We  are very excited to join hands with Miss Diva for the second consecutive year. Liva  encourages women to be uninhibited and unrestrained, so does our fabric. Miss Diva, like  LIVA, is a platform that allows women of today to live their dreams, unrestrained and we are  happy to partner them.” 

Speaking about this association, Janhavi Parikh – Business Head, MX TakaTak said, “We are  delighted to associate with Miss Diva and drive synergies that leverage the power of digital  media. MX TakaTak’s wide and diverse user base will help unearth talent from different  corners of the country. Sharing the vision of creating an inclusive environment, we strongly  believe that alongside accessing budding talent, short videos can add a new dimension to  beauty pageants that focus on various facets of the participant’s life.”

The participation criteria for any applicant includes:
Height: 5’4″ & above
Age: Between 18 -27 years (27 till 31st December 2021)
Marital Status: Single, Unmarried and Not Engaged
Indian Passport Holder
OCI Card Holders & NRIs allowed to compete for the runner up position Transwomen allowed to participate 

So, ladies, what are you waiting for? To register, log on www.missdiva.com & apply now!  Don’t forget to download the MX TakaTak app to kickstart your pageant journey. Registrations are open till July 20. 

👉 Follow us on Facebook: @officialmissdiva
👉 Follow us on Instagram & Twitter: @missdivaorg
👉 Follow us on MX TakaTak: @missdivaorg 

Watch out for #LIVAMissDiva2021 #MissDivaAuditions 

About Miss Diva:
Miss Diva is a host to the most sought-after glamorous beauty pageants in the country that  turns dreams into reality. It is a property with a mass appeal as millions worldwide gear up to  watch India’s next representative at the global platform. It is the search for the perfect  woman with beauty, poise, elegance and intelligence to represent India at Miss Universe and  Miss Supranational. It is a platform that has won many accolades for the country on the  international arena and past winners such as Sushmita Sen, Lara Dutta, Asha Bhat and Srinidhi  Shetty, who have made India proud in international circles. 

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