Latest News

রাজ্যের দৈনিক কোভিড🦠 আপডেট ২৯শে জুলাই ২০২১ What's New Life Shoppers Stop launches new campaign for Lipstick Day, ‘My Magic Stick’ What's New Life Neil Dasgupta’s “Brainspun” creates memorable ad campaign during pandemic What's New Life ২-৩ ব্যবধানে হার মেরি কমের What's New Life 🇧🇩 একদিকে ডেঙ্গু আক্রান্তের রেকর্ড অন্যদিকে করোনা সংক্রমিত ১৫০০০ What's New Life ফের বাড়লো করোনা বিধিনিষেধের মেয়াদ What's New Life রাজ কুন্দ্রার বিরুদ্ধে যৌন হেনস্থার অভিযোগ শার্লিনের What's New Life আলাস্কান উপদ্বীপে শক্তিশালী ভূমিকম্প, জারি সুনামীর সতর্কতা What's New Life দেশের দৈনিক কোভিড🦠 আপডেট ২৯শে জুলাই ২০২১ What's New Life প্রবল বর্ষণে কাশ্মীরে ৭ জনের মৃত্যু নিখোঁজ অনেকে What's New Life
Home Chef

LIVA Miss Diva 2021 goes digital

Miss Diva announced the launch of its 9th edition in association with LIVA. Everything around  us has changed our definition of normal, but LIVA Miss Diva 2021, co-powered by MX  TakaTak, will share the same levels of enthusiasm and excitement to find the next beauty  queen in a dynamic new format, that will leverage on digital media. India has won the  prestigious title of Miss Universe more than once, with the recent win of Adline Castelino who  won the coveted title of LIVA Miss Diva 2020 that added India back on the global map of  Miss Universe 2020 as the 3rd Runner Up

Through the journey that began in the year 2013, Miss Diva continues to unmask the talented  young Indian women through its coveted pageant. The crown is not just the most valued  glory for young ladies, but also a platform that leads these women to manifest themselves  into true icons of the future and realize their dream of representing India before the world.  We hereby pledge our support to the next generation of feminine charisma to lead us in the  most distinguished fields. Continuing the legacy of 8 years, the coveted title will continue to  groom, encourage and empower young talent to recognize them on international platforms  and reflect the ever-growing tribe of potential that exceeds expectations across international  borders.  

Hence even when the Universe is adapting to a ‘new normal’, this year too… the show must  go on… Miss Diva in its 9th edition, brings you the opportunity to apply for the auditions from  the comfort of your home. Powered by a dynamic new format, LIVA Miss Diva 2021 will  continue its tradition to find that one girl who will revolutionize the definition of beautiful,  confident, dynamic, vivacious with an aim to extend whole-hearted support to the new  generation women who have the potential to lead and represent the country in the future.  

Commenced on 11th June, the pageant announced a nationwide hunt to select  representatives from across the country where aspirant divas can participate to transform  their dreams to reality.

The selection process of these finalists entails an online registration process inviting specific  audition task submissions on India’s leading short video platform – MX TakaTak 

Thereafter, the shortlisted 20 finalists will undergo rigorous training and grooming in Mumbai to  compete for the coveted crown at the Grand Finale in the month of October 2021. 

Talking of being inclusive, for the first time in the history of beauty pageants fraternity, we  encourage and call on Transwomen to participate to redefine beauty. And this time, the  height criteria has been eased to 5’4” for all the beautiful women out there. 

The winner of LIVA Miss Diva 2021 will represent India at the esteemed global platform Miss  Universe 2021 and LIVA Miss Diva Supranational 2021 will represent the country at the Miss  Supranational 2021. It’s time to make India proud again. 

LIVA, a fluid fabric brand, is the title sponsor for LIVA Miss Diva 2021 for the second  consecutive year. The partnership of Miss Diva and LIVA has been seamless, as both  celebrate independent women who are unrestrained, spontaneous, self-assured and  uninhibited. Miss Diva and LIVA encourage women to live their flow and realize their dreams. 

With its vision of empowering the incredibly talented & relentless generation of digital  enthusiasts to create engaging short videos that will propel content consumption in India, MX  TakaTak is the entry gateway for these participants to audition for the pageant. 

The Grand Finale will air on MTV, one of India’s popular Youth Channels. 

Miss Universe 2020 – 3rd Runner – up – Adline Castelino, also shared her emotions about the  pageant that proved life-changing for her, “My crowning moment was extremely emotional,  and I feel overwhelmed to think of passing it on to the next Miss Diva Universe. However, I’m  also excited about witnessing the entire course of choosing the face of the country, this time  from a different outlook and I wish all the luck to the girls aspiring to be LIVA Miss Diva 2021.  I’d only like them to know that it’s going to be a worthwhile phase regardless of victory or  defeat.” 

Rajnikant Sabnavis, Chief Marketing Officer, Pulp & Fibre business, Aditya Birla Group, “We  are very excited to join hands with Miss Diva for the second consecutive year. Liva  encourages women to be uninhibited and unrestrained, so does our fabric. Miss Diva, like  LIVA, is a platform that allows women of today to live their dreams, unrestrained and we are  happy to partner them.” 

Speaking about this association, Janhavi Parikh – Business Head, MX TakaTak said, “We are  delighted to associate with Miss Diva and drive synergies that leverage the power of digital  media. MX TakaTak’s wide and diverse user base will help unearth talent from different  corners of the country. Sharing the vision of creating an inclusive environment, we strongly  believe that alongside accessing budding talent, short videos can add a new dimension to  beauty pageants that focus on various facets of the participant’s life.”

The participation criteria for any applicant includes:
Height: 5’4″ & above
Age: Between 18 -27 years (27 till 31st December 2021)
Marital Status: Single, Unmarried and Not Engaged
Indian Passport Holder
OCI Card Holders & NRIs allowed to compete for the runner up position Transwomen allowed to participate 

So, ladies, what are you waiting for? To register, log on & apply now!  Don’t forget to download the MX TakaTak app to kickstart your pageant journey. Registrations are open till July 20. 

👉 Follow us on Facebook: @officialmissdiva
👉 Follow us on Instagram & Twitter: @missdivaorg
👉 Follow us on MX TakaTak: @missdivaorg 

Watch out for #LIVAMissDiva2021 #MissDivaAuditions 

About Miss Diva:
Miss Diva is a host to the most sought-after glamorous beauty pageants in the country that  turns dreams into reality. It is a property with a mass appeal as millions worldwide gear up to  watch India’s next representative at the global platform. It is the search for the perfect  woman with beauty, poise, elegance and intelligence to represent India at Miss Universe and  Miss Supranational. It is a platform that has won many accolades for the country on the  international arena and past winners such as Sushmita Sen, Lara Dutta, Asha Bhat and Srinidhi  Shetty, who have made India proud in international circles. 

Facebook Comments
July 29, 2021

Shoppers Stop launches new campaign for Lipstick Day,..

Shoppers Stop, India’s leading fashion and beauty destination has taken Lipstick Day a..

July 21, 2021

মাস্ক দিয়ে তৈরি ওয়েডিং গাউন 👗

করোনা মহামারির মধ্যে ব্যবহৃত মাস্ক ফেলে না দিয়ে তৈরি হলো বিয়ের গাউন। আর..

July 16, 2021

Get the most from Shoppers Stop’s ‘My Sale,..

Shoppers Stop, India’s leading fashion and beauty destination has announced their end of..

June 14, 2021

A Dashing Twist to Your Father’s Day Celebration..

With Father’s Day just a few days away, planning something grand for your..

May 10, 2021

Easy Note Stationery Private Limited announces safety first,..

The Covid-19 pandemic has made our future unprecedented. Mortality rates are going high..

May 10, 2021


Located at 24K Sartaj Basar Road, 10 Hills Studio is a capacious and..

April 21, 2021


For an overall clean and immaculate kitchen appearance, people are increasingly opting for..

April 16, 2021

Peter England launches ‘The Antiviral* Linen Project’ with..

Peter England, a leading international menswear brand from Aditya Birla Fashion and Retail..

April 4, 2021

গৃহিণীদের ঘরে বসে উপার্জনের উদ্যোগে সহযোগিতা "ঈদ সুখ"-এর

কলকাতায় সম্প্রতি ২রা এপ্রিল থেকে ৪ই এপ্রিল অনুষ্ঠিত হল প্রথম ধরণের একটি লাইফস্টাইল..

April 1, 2021


Whether it is drinking water, washing tableware, cleaning fruits and vegetables or even..

March 12, 2021


Its time your digital door security system gets used to your busy lifestyle...

February 20, 2021


Its time your digital door security system gets used to your busy lifestyle...

February 20, 2021

Spruce Up Your Home This Spring with Expert..

Home is not just a place, it’s a feeling. It often reflects what..

February 17, 2021

Neil Dasgupta Conceptualizes & Directs Ad campaign,“D’Signia –..

Neil Dasgupta, an acclaimed ad directorconceptualized and directed the newly launched ad campaign,..

February 17, 2021


Hard Rock Cafe is a global rage, and its association with rock ‘n’..

January 7, 2021

প্রয়াত কিংবদন্তি ফ্যাশন ডিজাইনার সত্য পল

প্রয়াত বিখ্যাত ফ্যাশন ডিজাইনার সত্য পল (Satya Paul)। আজ, বৃহস্পতিবার তামিলনাড়ুর কোয়েম্বাটোরে শেষ..

October 29, 2020

Femina Miss India 2020 goes Digital

In the wake of the Covid -19 pandemic, the Miss India 2020 pageant..

October 9, 2020

Manbasiya's Pujo Collection Launch

With the knocking of Durga puja, the people have started preparing to welcome..

October 1, 2020

Minu Saree with Matching Masks & Pockets

Saree is the one choice first love of every Indian woman; we share..

September 18, 2020

প্রয়াত ফ্যাশন ডিজাইনার শর্বরী দত্ত

প্রয়াত হলেন কলকাতার তথা সারা দেশের প্রখ্যাত ফ্যাশন ডিজাইনার শর্বরী দত্ত। বৃহস্পতিবার রাতে..

July 6, 2020


Have you ever imagined that an introvert girl belonging from a small town..

June 6, 2020

Back to Work in Style, Comfort and Sustainability..

As Kolkata gets back to the #BacktoWork mode gradually one thing will again..

May 7, 2020

Work from Home is the need of the..

Who could have imagined a life like this- a life where staying indoors..

April 7, 2020

Corona Outbreak and the Big Fat Indian Wedding..

“Recession ho ya inflation, Shaadi toh honi hai” (Band Baaja Baraat) but what..

March 14, 2020


During our childhood, we all had curiousness towards our mother’s wardrobe and makeup..

February 24, 2020


“An artist’s art is the discovery of self and the demonstration of the..

February 24, 2020

Shivani Group of Industries Limited is launching Tr'es..

Looking at the opportunities of cosmetic industry in India and Global, a new..

February 13, 2020

প্রয়াত ফ্যাশন ডিজাইনার ওয়েন্ডেল রডরিক্স

না ফেরার দেশে চলে গেলেন পদ্মশ্রী প্রাপ্ত ফ্যাশন ডিজাইনার ওয়েন্ডেল রডরিক্স। বুধবার গোয়ার..

February 7, 2020

Mitan Ghosh fabricating new styles conquering the style-scape

Dressing up for women has always been a great stress-buster. And why not?..

March 13, 2018

সিটি স্ক্যান ও এমআরআই করানো হল বিগ বি-কে

শুটিং চলাকালীন অসুস্থ হয়ে পড়লেন বিগ বি। যোধপুর চলছিল 'ঠাগস অফ হিন্দুস্থান'-এর শুটিং।..

January 7, 2018

মেহেন্দি উঠবে চুটকিতে

‘মেহেন্দি হ্যায় রচনেওয়ালি, হাতও মে গহেরি লালি......... গানটা শুনলেই বিয়ের মেজাজ মনে ফুরফুর..

January 6, 2018

নতুন বছরের জন্য চাই নতুন হেয়ার স্টাইল

চুল হল নারী সৌন্দর্যের অন্যতম প্রতীক। ঘন কালো চুল প্রায় সবারই কাম্য। কিন্তু,..

August 7, 2017

The Biggest Monsoon Trends

The monsoon has set in and all the trees look lush and healthy...

June 21, 2017

Indian Contemporary Fashion of Bollywood by What’s New..

Let’s talk about contemporary fashion of Bollywood. First of all, what is “contemporary”?..

June 15, 2017

Knowing More About Retro fashion by What’s New..

What’s New Life is giving some information about different types of fashion, like..

Laxmi Thappad Shubh Mangal jyada Saavdhan Bhoot Love Aaj Kal Porshu Love Aaj Kal (लव आज कल 2) Professor Shonku Bombshell The Grudge অসুর রবিবার Sanjhbati