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পরিবর্তনের প্রত্যাশায় অগ্রগামী নারী What's New Life 'অধিকার আদায়ের যোগ্যতা অর্জন করতে হবে নারীদের 🇧🇩 প্রধানমন্ত্রী শেখ হাসিনা What's New Life দেশের দৈনিক কোভিড🦠 আপডেট ৮ মার্চ ২০২১ What's New Life নারী দিবসে মিছিলে হাঁটবেন মুখ্যমন্ত্রী What's New Life 🇫🇷 প্রয়াত ফরাসি ধনকুবের এমপি অলিভিয়ের ডাসাল্ট What's New Life রাজ্যের দৈনিক কোভিড🦠 আপডেট ৭ মার্চ ২০২১ What's New Life সমস্ত সরকারী পদ থেকে ইস্তফা ফিরাদ হাকিমের What's New Life 🇧🇩 মহেশপুর সীমান্ত দিয়ে অবৈধভাবে ভারত যাওয়ার পথে আটক ৬ What's New Life ব্রিগেড মমতা বন্দ্যোপাধ্যায়কে তীব্র কটাক্ষ মোদির What's New Life জ্বালানির মূল্যবৃদ্ধির প্রতিবাদে উত্তরবঙ্গে পদযাত্রায় মুখ্যমন্ত্রী What's New Life
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Neil Dasgupta Conceptualizes & Directs Ad campaign,“D’Signia – Designs for Your Dreams” for Senco Gold and Diamonds

Neil Dasgupta, an acclaimed ad directorconceptualized and directed the newly launched ad campaign, “D Signia – Designsfor Your Dreams” for one of the largest jewellery retail chains, Senco Gold andDiamond jewellers. This ad campaign featured the enchanting Bangladeshi andIndian actress Ms.Jaya Ahsan with the much acclaimed director Shiboprasad Mukherjeereciting a Tagore’s poem. Neil Dasguptaideated and executed this ad campaign with the thought of bringing theTagore-ian consciousness back into our society. This ad campaign featured thetimeless poem of Rabindranath Tagore which was recited by the renownedfilmmaker, Shiboprosad Mukherjee. In addition to this, the intent of using thislegendary poem was to honour the women who have been patronising the brand forso many generations. Reason why, the ad was released on Valentine’s Day 2021.

According to Mr. Shiboprosad Mukherjee, “I really appreciate Neil’s idea of using thistimeless poem of Rabindranath Tagore in an advertising film. In the age when weare almost forgetting to speak and write the Bengali language, this thought ofbringing back Tagore in an ad film is very unique. I am thankful to him for givingme this wonderful opportunity of adding grace to his creation by reciting thepoem of the genius. It was a great experience working with him. The film is beautifullydirected by him. ” This newlylaunched ad campaign showcased the precious, high-end jewellery which isavailable at D’Signia Store, a dazzling destination for Senco Gold and DiamondJewellery. In both India & Bangladesh, the ad has received very good response. Within 24 hoursit has become the most viral video in recent times. The video has got millionsof views with 500 + shares and more than 700 comments on Jaya Ahsan’s Facebookpage. It has also been shared all across through whatsaap, Facebook &Instagram. Speaking onthis occasion, Mr. Neil Dasgupta, Co-founder & CCO, BrainspunCommunications Pvt. Ltd. added, “Through this ad campaign, my intention was toshowcase the brilliant range of jewellery by Senco with a touch of Tagore-ianconsciousness. A dazzling, premium range of jewellry transports a woman to astate of unattainability. Tagore’s poem ” Sundor, tumi eshechile aajprate” resonates this vibe. Jaya Ahsan has perfectly represented myconcept. Every piece of jewellery compliments her stunning beauty and grace.The campaign highlights the finest collection of the brand. Through thiscampaign, we wanted to express our gratitude and love for all the women whohave trusted and chosen Senco for generations. ” About Brainspun Communications Pvt.Ltd.: Brainspun is EastIndia’s leading content making house with over 200 advertising films and othercontents like music video, corporate films in their showreel. It has alwaysbeen committed to social causes and has associated with various philanthropicactivities. During the COVID pandemic, Brainspun has reached out to filmworkers’ and donated to the welfare of technicians suffering from thejoblessness due to the crisis.

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