Latest News

রাজ্যের দৈনিক কোভিড🦠 আপডেট ১৫মে ২০২১ What's New Life 🇧🇩 ২৯শে মে পর্যন্ত বাড়লো শিক্ষাপ্রতিষ্ঠানের ছুটির মেয়াদ What's New Life 🇮🇱 গাজা উপত্যকায় বিমান হামলায় নিশ্চিহ্ন আল-জাজিরার কার্যালয় What's New Life রাজ্যে ৪ জনের শরীরে মিলল ব্ল্যাক ফাঙ্গাস What's New Life মঙ্গলবার গুজরাটের উপকূলে পড়তে পারে ঘূর্ণিঝড় ‘তাওকতে’ What's New Life নন্দীগ্রামে ভোট পরবর্তী হিংসা কবলিত পরিদর্শনে রাজ্যপাল জগদীপ ধনকর What's New Life 🇮🇱 গাজা উপত্যকায় নিহত বেড়ে ১৩৯ What's New Life অক্সিজেন প্ল্যান্ট বসানোর পরিকল্পনা করেছেন সোনু সুদ What's New Life দেশের দৈনিক কোভিড🦠 আপডেট ১৫মে ২০২১ What's New Life সংক্রমণ রুখতে ৩০শে মে পর্যন্ত রাজ্য সরকারের কড়া বিধিনিষেধ What's New Life
Home Chef

Peter England launches ‘The Antiviral* Linen Project’ with new brand campaign ‘Easy On You’

Peter England, a leading international menswear brand from Aditya Birla Fashion and Retail Limited, unveiled its new spring summer clothing line “The Antiviral Linen Project”. The brand has launched this collection through a refreshing campaign with the tagline ‘Easy On You’.

Peter England has curated a wide array of premium linen shirts in unbeatable designs and colors specifically designed to meet the summer needs. Starting at an attractive price of Rs 1799/-, these 100% Linen Shirts are breathable, feather soft and are infused with Antiviral* technology powered by Viroban TM , a Swiss Fabric Technology Firm.

The brand’s commercial features two free spirited young men on the go sporting Peter England Linen shirts and enjoying landscapes while dodging the hustle of city life and office. The campaign beautifully asserts the theme of Going Easy this summer with the comfort of impeccably crafted linen shirts from the brand.

Peter England has launched a mega digital campaign across multiple new age digital channels such as Facebook, Instagram, YouTube, and other high impact properties to reach the target consumers.

Speaking on the launch, Mr. Manish Singhai, COO, Peter England said, “Innovation and comfort have always been a prominent part of our ethos. We are excited to launch our spring summer collection ‘The Antiviral* Linen Project’ which is the need of the hour. Our team has strategically curated the whole range of these premium linen shirts to offer class and elegance with the unflinching promise of comfort to our consumers. Our ‘Easy On You’ campaign not just seeks to redefine the fashion this summer but also advocates the notion of making easier and comfortable choices for oneself. Through this campaign our objective is to make Peter England the ‘go to’ option for high quality linen shirts in unbeatable styles and colors, offered at unmatched competitive prices.”

Infused with Antiviral* and Antibacterial* technology, Peter England’s The Linen Project collection is available in over 70 styles across the country through exclusive brand outlets departmental stores, e-commerce partners, peterengland.com and multi brand outlets.

*Disclaimer: The product is treated with Viroban TM Swiss Technology that is tested to provide resistance against common viruses as per ISO-18184 and common bacteria as per ISO-20743, for 30 gentle washes.

About Peter England:
Peter England is one of the most loved and largest menswear brands in India. It sells more than 14 million garments every year across 1000+ exclusive stores, 3500+ Multi-brand outlets and across 800+ towns. The brand also holds a strong e-commerce presence. Peter England has been voted as India’s Most Trusted Apparel Brand for 7 consecutive years by the Economic Times Brand Equity Survey. The brand is committed to offering varied styles across categories starting at an attractive price point of Rs.999. Peter England was first launched in India by Madura Fashion and Lifestyle (previously known as Madura Garments) in the mid-price segment in 1997; the company acquired the world rights for the brand in 2000. What began as a brand of honest shirts in 1997, in India, is today a complete lifestyle brand with merchandise available for every day and for all special occasions. The brand’s formal wear range of crisp formal shirts, well-tailored suits, jackets & trousers combines high fashion, impeccable fits along with a wide selection of highly curated looks for modern professionals. The casual wear range is a highly eclectic line of washed cotton shirts, denims, cargo bottoms, graphic tees, Polos & winter-wear. The ‘Select’ line brings together premium formal wear with emphasis on fine detailing with a hint of color, comfort and panache. While the assorted collection of ties, pocket squares, belts, wallets and footwear assert a distinctive style statement, the finely crafted vests, boxer shorts and briefs from the newly launched innerwear line ensures highest comfort and great fit. While the brand continues to expand across India, they introduced a brand-new retail identity called the Peter England Men’s Obsession, which is a large format store housing over 2000+ unique designs at an unmatched value, all the while delivering a young, vibrant shopping experience for all.

About ABFRL:
ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 8,788 cr. spanning retail space of 8.1 million sq. ft. (as on March 31, 2020), it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.

The Company has a network of 3,031 stores across approximately 25,000 multi-brand outlets with 6,500+ point of sales in department stores across India (as on 31st March, 2020).

It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England established for over 25 years. Pantaloons is one of India’s largest fast fashion store brand.

The Company holds exclusive online and offline rights to the India network of California-based fast fashion brand Forever 21. The International Brands portfolio includes – The Collective, India’s largest multi-brand retailer of international brands, Simon Carter and select mono-brands such as American Eagle, Ralph Lauren, Hackett London, Ted Baker and Fred Perry.

Van Heusen Innerwear, Athleisure and Active wear is establishing itself as India’s most innovative and fashionable brand. The Company’s foray into branded ethnic wear business includes Jaypore and Designers ‘Shantanu & Nikhil’. Additionally, the Company closed two strategic investments with Designers ‘Sabyasachi’ and ‘Tarun Tahiliani’

For further information, please contact :- Janet Arole | AVP & Head, Corporate Communications, Aditya Birla Fashion and Retail Limited | janet.arole@abfrl.adityabirla.com

Facebook Comments

www.webhub.academy
May 10, 2021

Easy Note Stationery Private Limited announces safety first,..

The Covid-19 pandemic has made our future unprecedented. Mortality rates are going high..

May 10, 2021

10 HILLS STUDIO – A HOME-GROWN CONCEPT STORE

Located at 24K Sartaj Basar Road, 10 Hills Studio is a capacious and..

April 21, 2021

HAFELE LAUNCHED MATCH DOOR

For an overall clean and immaculate kitchen appearance, people are increasingly opting for..

April 4, 2021

গৃহিণীদের ঘরে বসে উপার্জনের উদ্যোগে সহযোগিতা "ঈদ সুখ"-এর

কলকাতায় সম্প্রতি ২রা এপ্রিল থেকে ৪ই এপ্রিল অনুষ্ঠিত হল প্রথম ধরণের একটি লাইফস্টাইল..

April 1, 2021

HAFELE'S SINKS AND FAUCETS MAKING WAY TO A..

Whether it is drinking water, washing tableware, cleaning fruits and vegetables or even..

March 12, 2021

HAFELE BRINGS SAFETY TO YOUR HOME & MAKES..

Its time your digital door security system gets used to your busy lifestyle...

February 20, 2021

HAFELE BRINGS SAFETY TO YOUR HOME & MAKES..

Its time your digital door security system gets used to your busy lifestyle...

February 20, 2021

Spruce Up Your Home This Spring with Expert..

Home is not just a place, it’s a feeling. It often reflects what..

February 17, 2021

Neil Dasgupta Conceptualizes & Directs Ad campaign,“D’Signia –..

Neil Dasgupta, an acclaimed ad directorconceptualized and directed the newly launched ad campaign,..

February 17, 2021

ADD SOME ROCK COLLECTION TO YOUR WARDROBE!

Hard Rock Cafe is a global rage, and its association with rock ‘n’..

January 7, 2021

প্রয়াত কিংবদন্তি ফ্যাশন ডিজাইনার সত্য পল

প্রয়াত বিখ্যাত ফ্যাশন ডিজাইনার সত্য পল (Satya Paul)। আজ, বৃহস্পতিবার তামিলনাড়ুর কোয়েম্বাটোরে শেষ..

October 29, 2020

Femina Miss India 2020 goes Digital

In the wake of the Covid -19 pandemic, the Miss India 2020 pageant..

October 9, 2020

Manbasiya's Pujo Collection Launch

With the knocking of Durga puja, the people have started preparing to welcome..

October 1, 2020

Minu Saree with Matching Masks & Pockets

Saree is the one choice first love of every Indian woman; we share..

September 18, 2020

প্রয়াত ফ্যাশন ডিজাইনার শর্বরী দত্ত

প্রয়াত হলেন কলকাতার তথা সারা দেশের প্রখ্যাত ফ্যাশন ডিজাইনার শর্বরী দত্ত। বৃহস্পতিবার রাতে..

July 6, 2020

MISS HARSHHA WINNING OVER HEARTS WITH HER MULTIPLE..

Have you ever imagined that an introvert girl belonging from a small town..

June 6, 2020

Back to Work in Style, Comfort and Sustainability..

As Kolkata gets back to the #BacktoWork mode gradually one thing will again..

May 7, 2020

Work from Home is the need of the..

Who could have imagined a life like this- a life where staying indoors..

April 7, 2020

Corona Outbreak and the Big Fat Indian Wedding..

“Recession ho ya inflation, Shaadi toh honi hai” (Band Baaja Baraat) but what..

March 14, 2020

MEGHBALIKA – “A FAIRY TALE THAT NEVER ENDS”

During our childhood, we all had curiousness towards our mother’s wardrobe and makeup..

February 24, 2020

EXPLORE THE WORLD OF VAN GOGH WITH "PARAMA"

“An artist’s art is the discovery of self and the demonstration of the..

February 24, 2020

Shivani Group of Industries Limited is launching Tr'es..

Looking at the opportunities of cosmetic industry in India and Global, a new..

February 13, 2020

প্রয়াত ফ্যাশন ডিজাইনার ওয়েন্ডেল রডরিক্স

না ফেরার দেশে চলে গেলেন পদ্মশ্রী প্রাপ্ত ফ্যাশন ডিজাইনার ওয়েন্ডেল রডরিক্স। বুধবার গোয়ার..

February 7, 2020

Mitan Ghosh fabricating new styles conquering the style-scape

Dressing up for women has always been a great stress-buster. And why not?..

March 13, 2018

সিটি স্ক্যান ও এমআরআই করানো হল বিগ বি-কে

শুটিং চলাকালীন অসুস্থ হয়ে পড়লেন বিগ বি। যোধপুর চলছিল 'ঠাগস অফ হিন্দুস্থান'-এর শুটিং।..

January 7, 2018

মেহেন্দি উঠবে চুটকিতে

‘মেহেন্দি হ্যায় রচনেওয়ালি, হাতও মে গহেরি লালি......... গানটা শুনলেই বিয়ের মেজাজ মনে ফুরফুর..

January 6, 2018

নতুন বছরের জন্য চাই নতুন হেয়ার স্টাইল

চুল হল নারী সৌন্দর্যের অন্যতম প্রতীক। ঘন কালো চুল প্রায় সবারই কাম্য। কিন্তু,..

August 7, 2017

The Biggest Monsoon Trends

The monsoon has set in and all the trees look lush and healthy...

June 21, 2017

Indian Contemporary Fashion of Bollywood by What’s New..

Let’s talk about contemporary fashion of Bollywood. First of all, what is “contemporary”?..

June 15, 2017

Knowing More About Retro fashion by What’s New..

What’s New Life is giving some information about different types of fashion, like..

KOLKATA WEATHER
www.webhub.academy
Laxmi Thappad Shubh Mangal jyada Saavdhan Bhoot Love Aaj Kal Porshu Love Aaj Kal (लव आज कल 2) Professor Shonku Bombshell The Grudge অসুর রবিবার Sanjhbati