India is celebrating its 75th Independence Day this year. In order to pay a tribute to the struggles made by our eminent freedom fighters, Playtoome has come up with a freedom series to commemorate the 75th Independence Day. Playtoome is world’s first dedicated and curated platform for performing arts and it is a live entertainment platform, which connects artists with their fans irrespective of boundaries and providing new opportunities to the hidden talents of our country.
The concept of these online live shows is to give an opportunity to build an India of their dreams and to mark this prestigious occasion of Independence Day. While the digital era is taking over, there lies a good scope for performing artists to get the much due acknowledgement from their audience and widen their reach in the most convenient manner. Playtoome sells artist’s talent globally and due to this, artist’s get an exposure by having a digital concert in their own name and this is how many artist’s have survived this pandemic.
Till date, through Playtoome, more than 2000 artistes have been paid out more than Rs. 20L.. Playtoome was broadly active in the music space, dance performances have been opening up in the last few months. Today 50% of the shows are dance shows of various forms – classical, modern and international. There will be 75 shows of various genres to be performed for a stretch of 75 days. Playtoome currently has 25,000+ artists enrolled and 100,000+ users who love to watch the online shows of various artists on their original composition. Various genres like dance, music, poetry, recitation, etc are going to be there.
Speaking on the occasion, Keerthivasan Subramanian- Founder and CEO, Playtoome says, “We are proud to launch Playtoome, in Kolkata, a city that comes with a strong culture which comprises of music, dance, art and plethora of a performing artist. We have consciously decided to expand in Pan India i.e. in tier 2/3 cities as of now. Only top 6 cities in India get to witness the talent live. This platform is going to bridge the gap in between the artists and viewers with its distinctive features. . We are happy to announce that 50% of the income is paid to the artists performing in Playtoome.”
Playtoome is a live entertainment platform, connecting artists with their fans irrespective of boundaries and providing new opportunities to the hidden talents of our country. The company started its operations in November 2016 both in Bengaluru and Singapore. Playtoome is aimed at creating the widest network of live entertainment platform across major cities in India. This is an entrepreneurial venture of Keerthivasan Subramanian. His dedication and leadership came together with the noble idea of creating an entrepreneurial platform. Under his leadership, the brand Playtoome has grown from the scratch to the current state of popularity where 26,000+ artistes already performed till date, with daily 250+ artists joining the family. With page views of over 0.5M, the brand currently executes 200 live performances a month, with 10-15 shows in a day. The brand is responsible for providing the right platform and a source of income to the hidden talent in the country. Over 30 forms of music and dance is performed by the artists in this platform. It aims to provide employment opportunities to a large number of artists who lost their jobs due to the ongoing pandemic situation.