Serein By Dr. Ayesha is a curated skincare line that crafts products with medical aesthetics and cosmetic components tailored to the demands of Indian skin. The skincare brand upends the skincare industry by launching its first product, the niacinamide 10% serum with tranexamic acid.
Sprouted as a brainchild of Dr. Ayesha Rehman, a doctor-turned-entrepreneur, Serein By Dr. Ayesha caters to the skincare needs of Indian skin. The brand was formally registered on January 10th, 2022. While juggling work and education were difficult for her, she persevered and created her skincare line, which launched on December 11th, 2022. To ensure efficacy and safety, the product has passed multiple lab tests. In fact, Dr. Ayesha has tried and tested every sample she has curated in her production facility. All skin types (oily, dry, and normal) can use the dermatologist-tested product without experiencing any irritation.
Commenting on her first product launch, Dr. Ayesha stated, âOur skin needs protection from the inside, especially from the pollution that damages skin cells and expedites ageing. Serein By Dr. Ayesha brings you its star product, the niacinamide 10% serum that provides your skin with a shield against harmful elements. It is a potent skin correction concentrate with tranexamic acid that treats dark spots, acne, inflammation, and fine lines. Additionally, it reduces sebum production, related inflammation, and acne, making your skin feel and look radiant.â
Serein By Dr. Ayeshaâs niacinamide 10% serum offers the perfect balance of skincare and protection. To retain the skinâs nourishment and moisture balance, all that is required is to take a tiny amount of the serum and dab it on. The product gives the userâs skin wholesome treatment by clearing out persistent hyperpigmentation spots, UV-induced Post Inflammatory Hyperpigmentation (PIH), laser-induced melanogenesis, and age spots. It helps reduce skin yellowing, pore size, fine lines, and wrinkles while improving stratum corneum barrier integrity and elasticity.
âRegarding growth via the online marketplace, I do have plans to do it across the nation. Delhi and Mumbai are already on the list of cities to be included in the expansion. Iâm currently making modest steps, but I also want to expand internationally. Iâve only introduced the niacinamide 10% serum so far. I have a wide range of products like Vitamin C serum, sunscreen, face wash, and moisturising cream planned for the upcoming months,â stated Dr. Ayesha upon being asked about the future expansion of the brand.
By launching the niacinamide 10% serum with tranexamic acid, Serein By Dr. Ayesha has provided skincare aficionados with an elixir for their skin.
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