Focusing on their strategic pillar – Beauty, Shoppers Stop, India’s leading fashion and beauty destination has launched their very own fragrance line under their private label Arcelia. Available in both men and women, these fresh fragrances last all day. The fragrances come in two sizes, 100ml and 20ml.
Arcelia, from the house of Shoppers Stop, is a young, and glamorous beauty brand. This affordable luxury brand brings the pure and real treasures of beauty to life. Every product is created with innovation and utmost care to yield a perfect skin experience. Arcelia has pushed the barriers by launching its fragrance line with the highest concentration of fragrance oils. With 18% concentrated oils, these Eau De Parfums are meant to last all day long leaving you smelling completely fresh and desirable. These premium, and authentic products have been tested and are safe, and effective.
Speaking on the launch of the perfume line, Mr. Venugopal Nair, Managing Director and Chief Executive Officer at Shoppers Stop said, “Beauty is one of the principal growth pillars of Shoppers Stop. To expand our beauty portfolio, we conceptualized and launched Arcelia, introducing our Bath and Body care range. Arcelia is for the modern-day confident woman who owns herself and her wins. With the visible success of the brand, we extended our range to parfums. Taking inspiration from French parfums and scents, the Arcelia fragrance range for women and men is set to become a must have in every grooming routine.”
“What do you look for when selecting a perfume? You try it on to understand if the scent suits your personality but most importantly, every time you buy a perfume, you hope that it lasts all day. We have taken this consumer insight and innovated a fragrance range with the highest concentration of fragrance oils. We wanted to create a fragrance that would leave you feeling fresh all day so that you have one less thing to worry about!”, he adds.
Price points: 100ml for ₹1495; 20ml for ₹495
Availability: All Shoppers Stop stores and www.shoppersstop.com
About Shoppers Stop Limited:
Shoppers Stop is home to one of the country’s longest running and most coveted loyalty program ‘First Citizen’. The company’s one-of-a-kind shopping assistance service, ‘Personal Shopper’ is revolutionizing the way Indians shop; bringing more value, comfort, and convenience to customer experiences. The brands diversified Omni channel offering spans over 500+ recognized and trusted brands across an incomparable range of products that together serve our overarching objective of delivering customer delight.
About Arcelia:
Arcelia from the house of Shoppers Stop offers access to the latest global trends, beauty experiences, and high-quality unique products. Arcelia meets international standards and is perfectly suited for all. Its unprecedented brand portfolio offers products for every individual catering to the diversified needs of every person. Arcelia means ‘treasured chest’ in Spanish, and it ensures pure treasures of beauty.
It is a young, joyful, and glamorous brand which is highly aspirational yet affordable. Every product is built with innovation and utmost care to create a flawless skin experience. Arcelia products are premium, authentic, safe, tested, and effective for best results.
Every product curation for Arcelia at Shoppers Stop involves extensive Global Market research with excellent formulations keeping environmental values and ethics in mind. Arcelia is for the modern-day woman who owns herself and her wins; Arcelia is a constant companion in that journey.
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Shop – www.shoppersstop.com | Corporate Site – www.corporate.shoppersstop.com
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