This year, Tourism Australia is celebrating its 50th anniversary and to mark this momentous occasion, they are launching the Great Australian Airfare Sale, where travellers can grab best airfare deals. The campaign starts November 1, 2017 and will see eight leading airlines such as Air Asia, Air India, Cathay Pacific, Malaysia Airlines, Qantas, Scoot, Singapore Airlines, and Thai Airways coming together to offer prospective Indian travellers amazing airfare deals to the land Down Under.
In the past five decades, Australia has emerged as a leading tourist destination, with world-class natural
beauty, spectacular wildlife, outstanding culinary experiences, and unique attractions. To encourage Indian
tourists to experience the best of this country, Tourism Australia has launched this campaign. The aim will be to
increase tourism from India to Australia by offering tourists top airfare deals that will help them plan their next
holiday in Australia.
The Great Australian Airfare Sale will be on for a three-week period between November 1 – 21, 2017 and
travellers can plan their travel till November 2018 to the exotic locales of Australia. The campaign will be
promoted across various digital platforms to engage and interact with the target audience, and will be further
amplified through Tourism Australia’s key distribution partners, and leading online travel agents. Those
booking these special airfares on MakeMyTrip.com, via Standard Chartered Bank credit cards, will get an
additional discount of up to Rs. 5,000*.