Inkriti, an innovative Indian crafts brand, is gearing up to present a captivating collection titled “Shuruaat: A New Beginning for Crafts” on July 28th and 29th. This immersive event in Kolkata aims to honour the exquisite beauty of Indian textile crafts, while also bridging the gap between artisans and the audience.
This exceptional showcase intertwines innovation and tradition, providing a unique opportunity to witness the captivating transformation of raw materials into exquisite works of art. With the focus to generate awareness and make crafts relevant for current lifestyle, Inkriti has added their own touch of innovation in crafts through both- fabrics and silhouettes. Inkriti’s unisex designs ensure that every visitor can connect with and appreciate the beauty of Indian crafts.
By attending, guests will not only be able to immerse themselves in an experiential display which depicts what all goes behind developing a handcrafted fabric but will also be able to explore and shop these unique and stylish handcrafted designs. The founders, Matrika and Sonu, will personally share the unique stories and heritage behind each handcrafted item. The renowned cultural institution, The Bhawanipur House, will collaborate with Inkriti as the host venue for the exhibition.
The brand’s inaugural collection, “Shuruaat,” features an array of captivating crafts, including innovative Ajrakh motifs, organic Kala Cotton garments, elegant handloom creations, and mesmerizing tie and dye works. Matrika, the co-founder of Inkriti, explains, “We identify Inkriti as a lifestyle revolution in which sustainability stems from the Indian culture through crafts.”
Join Inkriti at the exhibition to witness the magic of Indian crafts, celebrate timeless beauty, and be a part of India’s culture of textile craftsmanship.
📌 About Inkriti:
Inkriti is a crafts-first brand based in India, dedicated to generating awareness and creating accessibility around Indian textile crafts. With a focus on sustainability and inclusivity, Inkriti collaborates directly with talented artisans to create timeless, gender-neutral garments that showcase the beauty of Indian textiles’ craftsmanship. Through their unique products, experiential displays, and immersive exhibitions, Inkriti aims to bridge the gap between artisans and consumers, fostering a deeper appreciation for the rich heritage of Indian crafts.
📢What: Shuruaat: A New Beginning for Crafts
📍Where: The Bhawanipur House
🗓️When: July 28-29; 1-8 pm
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