Latest News

রাজ্যের দৈনিক কোভিড🦠 আপডেট ২২ সেপ্টেম্বর ২০২১ What's New Life Bhowanipur 75 Palli puja committee to Celebrate World Daughter’s Day by distributing clothes to kids of 250 Chhau Dancers at Charida Village in Purulia What's New Life Dive into ‘Bent oooh!- The Great Asian Meal Box ’ by Asia! Asia! Asia! What's New Life কোভিশিল্ডকে ছাড়পত্র দিল ব্রিটেন What's New Life সোনি পিকচার্স-এর সঙ্গে সংযুক্ত হল জি এন্টারটেনমেন্ট What's New Life EMBRACE YOUR ETHNIC STYLE IN THESE FESTIVE DAYS WITH SHARBARI STUDIO What's New Life এয়ার মার্শাল ভিআর চৌধুরী হতে চলেছেন পরবর্তী বায়ুসেনা প্রধান What's New Life দেশের দৈনিক কোভিড🦠 আপডেট ২২ সেপ্টেম্বর ২০২১ What's New Life 🏏পাঞ্জাব কিংসের বিপক্ষে ২ রানে নাটকীয় জয় রাজস্থান রয়্যালসের What's New Life 🏏RCB' র বিরুদ্ধে বড় জয় KKR এর What's New Life
Home Chef

PREMIUM ETHNIC WEAR BRAND UMMAIRA UNVEILS ITS FIRST STORE

Ummaira, launched its first store amid much glitz and glamour. The new store at Lake Terrace Road houses an exclusive fashion apparel line, an assortment of handpicked ethnic wear, mainly premium blouses, signature sarees, ornate lehengas, and playful skirts combining handcrafted styles of embroidery with silks and fabrics sourced from different parts of the country. The interior takes its inspiration from traditional and modern elements to achieve a feminine and glamorous look. 

The classic wooden floor is completed with brick walls and a plush ottoman bench, offering a luxurious and sophisticated experience. The store was launched in the presence of actress Anuradha Mukherjee, interdisciplinary artist and actor Sujoy Prosad Chatterjee, celebrity stylist Anupam Chatterjee, Tollywood actress Ratashree Dutta, and make-up influencer and banker Dolon Dutta Chowdhury

Our society has tied physical beauty to self-worth. Instead of attacking the idea that beauty is equivalent to a woman’s worth, UMMAIRA is smashing all preconceived notions on Indian beauty regarding skin colour, body shape, and conduct. Every shade of a woman, be it bold, innocent, outspoken, flamboyant, flirty, ambitious, effervescent, etc., is equally attractive and worthy to herself. Ummaira is a women’s ethnic wear brand that celebrates womanhood in every avatar. 

The comfortable fabrics, vibrant colours, and exquisite embroidery will offer the “woman of today” a varied range to choose from as per her preferences, contours, moods, and fancies. From a homemaker to an office-goer, one shouldn’t compromise with comfort. Ummaira has promised to provide this comfort in a trendy and elegant way. We live in a world where certain false ideologies are considered yardsticks for women’s beauty standards, which can be construed as an effect of post-colonialism. Ummaira aims to break this Euro-centric beauty standard that is still glorified in our country. Flaunt your flaws with elegance! To admire the grace and stretch marks, coils and curves, wrists and ankles, and waves and tides, Ummaira is all set with its wide range of ethnic wear. When the whole world is trying to suppress the voice of a woman, when a woman is fighting every day for her existence, when it feels very much disturbing that the Indian mindset is still dictated by some clichés – Ummaira acknowledges the woman of today with its stunning collection.

Speaking on the occasion, Ms. Debaroopa Bhattacharya, the owner of Ummaira, said, “Beauty has no age as it lies in the heart. From the young college girl to the senior citizen, who aspires for exclusivity fused with elegance and comfort, is a potential customer for UMMAIRA”. 

They also customize according to the choice, which instantly connects the customers. Their designs, colours, and the story behind the creation make them unique. A woman will stay dedicated and loyal if she finds her values and decisions are respected equally by the other person, and just like that, Ummaira wants to be the best friend or soulmate of every woman out there. 

The Persian name UMMAIRA has come from this idea, which means blessed with a long life“. The launch collection is all about festivity and celebration, and Ummaira is all about experiments, creativity, and elegance. They plan to introduce a new range of collections every few months, which will leave the clients asking for more. They intend to give wings to their experimentation through designs and silhouettes with which the woman of today identifies. “We intend to scale up production and reach out to women across the globe with our credible and enviable designs. Quality and commitment shall remain our hallmark always!” added Debaroopa

It’s easy to talk about “women empowerment”, but only a few understand the depth of the term. A woman is opinionated, independent, and no one has the right to oppose her choice to dress, work, or move. Being a woman means just being a woman – a normal human being without all the present notions. It’s a celebration with Ummaira of all the Womaniyas, who are proud of their unapologetic nature. 

Address: P-104 Lake Terrace Kolkata, West Bengal, India 700029

About: An ethnic apparel brand celebrating the woman of today in her different moods, shapes, colours, frivolities, and strength! Ummaira is the woman who makes her flight with the power of her own wings. Ummaira is the celebration of the feminine spirit, delicate and bashful but at the same time strong and steadfast! With fabrics and colours that have been drawn from every corner of this magnificent country, from embroidery patterns to handcrafted styling that reflect the soul of India, from silks to pashminas, from ikkats to paat, from chickans to parsi, from patola to katans, from bandhej to muga, from chanderi to jamdani. Ummaira is an extension of dreams that have found their voice in the Woman of Today. Ummaira is an experience. Come, fall in love!

Facebook Comments

www.webhub.academy
September 22, 2021

EMBRACE YOUR ETHNIC STYLE IN THESE FESTIVE DAYS..

Sharbari Studio, driven by the indomitable spirit  of creativity and a desire to..

July 29, 2021

Shoppers Stop launches new campaign for Lipstick Day,..

Shoppers Stop, India’s leading fashion and beauty destination has taken Lipstick Day a..

July 21, 2021

মাস্ক দিয়ে তৈরি ওয়েডিং গাউন 👗

করোনা মহামারির মধ্যে ব্যবহৃত মাস্ক ফেলে না দিয়ে তৈরি হলো বিয়ের গাউন। আর..

July 16, 2021

Get the most from Shoppers Stop’s ‘My Sale,..

Shoppers Stop, India’s leading fashion and beauty destination has announced their end of..

June 16, 2021

LIVA Miss Diva 2021 goes digital

Miss Diva announced the launch of its 9th edition in association with LIVA...

June 14, 2021

A Dashing Twist to Your Father’s Day Celebration..

With Father’s Day just a few days away, planning something grand for your..

May 10, 2021

Easy Note Stationery Private Limited announces safety first,..

The Covid-19 pandemic has made our future unprecedented. Mortality rates are going high..

May 10, 2021

10 HILLS STUDIO – A HOME-GROWN CONCEPT STORE

Located at 24K Sartaj Basar Road, 10 Hills Studio is a capacious and..

April 21, 2021

HAFELE LAUNCHED MATCH DOOR

For an overall clean and immaculate kitchen appearance, people are increasingly opting for..

April 16, 2021

Peter England launches ‘The Antiviral* Linen Project’ with..

Peter England, a leading international menswear brand from Aditya Birla Fashion and Retail..

April 4, 2021

গৃহিণীদের ঘরে বসে উপার্জনের উদ্যোগে সহযোগিতা "ঈদ সুখ"-এর

কলকাতায় সম্প্রতি ২রা এপ্রিল থেকে ৪ই এপ্রিল অনুষ্ঠিত হল প্রথম ধরণের একটি লাইফস্টাইল..

April 1, 2021

HAFELE'S SINKS AND FAUCETS MAKING WAY TO A..

Whether it is drinking water, washing tableware, cleaning fruits and vegetables or even..

March 12, 2021

HAFELE BRINGS SAFETY TO YOUR HOME & MAKES..

Its time your digital door security system gets used to your busy lifestyle...

February 20, 2021

HAFELE BRINGS SAFETY TO YOUR HOME & MAKES..

Its time your digital door security system gets used to your busy lifestyle...

February 20, 2021

Spruce Up Your Home This Spring with Expert..

Home is not just a place, it’s a feeling. It often reflects what..

February 17, 2021

Neil Dasgupta Conceptualizes & Directs Ad campaign,“D’Signia –..

Neil Dasgupta, an acclaimed ad directorconceptualized and directed the newly launched ad campaign,..

February 17, 2021

ADD SOME ROCK COLLECTION TO YOUR WARDROBE!

Hard Rock Cafe is a global rage, and its association with rock ‘n’..

January 7, 2021

প্রয়াত কিংবদন্তি ফ্যাশন ডিজাইনার সত্য পল

প্রয়াত বিখ্যাত ফ্যাশন ডিজাইনার সত্য পল (Satya Paul)। আজ, বৃহস্পতিবার তামিলনাড়ুর কোয়েম্বাটোরে শেষ..

October 29, 2020

Femina Miss India 2020 goes Digital

In the wake of the Covid -19 pandemic, the Miss India 2020 pageant..

October 9, 2020

Manbasiya's Pujo Collection Launch

With the knocking of Durga puja, the people have started preparing to welcome..

October 1, 2020

Minu Saree with Matching Masks & Pockets

Saree is the one choice first love of every Indian woman; we share..

September 18, 2020

প্রয়াত ফ্যাশন ডিজাইনার শর্বরী দত্ত

প্রয়াত হলেন কলকাতার তথা সারা দেশের প্রখ্যাত ফ্যাশন ডিজাইনার শর্বরী দত্ত। বৃহস্পতিবার রাতে..

July 6, 2020

MISS HARSHHA WINNING OVER HEARTS WITH HER MULTIPLE..

Have you ever imagined that an introvert girl belonging from a small town..

June 6, 2020

Back to Work in Style, Comfort and Sustainability..

As Kolkata gets back to the #BacktoWork mode gradually one thing will again..

May 7, 2020

Work from Home is the need of the..

Who could have imagined a life like this- a life where staying indoors..

April 7, 2020

Corona Outbreak and the Big Fat Indian Wedding..

“Recession ho ya inflation, Shaadi toh honi hai” (Band Baaja Baraat) but what..

March 14, 2020

MEGHBALIKA – “A FAIRY TALE THAT NEVER ENDS”

During our childhood, we all had curiousness towards our mother’s wardrobe and makeup..

February 24, 2020

EXPLORE THE WORLD OF VAN GOGH WITH "PARAMA"

“An artist’s art is the discovery of self and the demonstration of the..

February 24, 2020

Shivani Group of Industries Limited is launching Tr'es..

Looking at the opportunities of cosmetic industry in India and Global, a new..

February 13, 2020

প্রয়াত ফ্যাশন ডিজাইনার ওয়েন্ডেল রডরিক্স

না ফেরার দেশে চলে গেলেন পদ্মশ্রী প্রাপ্ত ফ্যাশন ডিজাইনার ওয়েন্ডেল রডরিক্স। বুধবার গোয়ার..

February 7, 2020

Mitan Ghosh fabricating new styles conquering the style-scape

Dressing up for women has always been a great stress-buster. And why not?..

March 13, 2018

সিটি স্ক্যান ও এমআরআই করানো হল বিগ বি-কে

শুটিং চলাকালীন অসুস্থ হয়ে পড়লেন বিগ বি। যোধপুর চলছিল 'ঠাগস অফ হিন্দুস্থান'-এর শুটিং।..

January 7, 2018

মেহেন্দি উঠবে চুটকিতে

‘মেহেন্দি হ্যায় রচনেওয়ালি, হাতও মে গহেরি লালি......... গানটা শুনলেই বিয়ের মেজাজ মনে ফুরফুর..

January 6, 2018

নতুন বছরের জন্য চাই নতুন হেয়ার স্টাইল

চুল হল নারী সৌন্দর্যের অন্যতম প্রতীক। ঘন কালো চুল প্রায় সবারই কাম্য। কিন্তু,..

August 7, 2017

The Biggest Monsoon Trends

The monsoon has set in and all the trees look lush and healthy...

June 21, 2017

Indian Contemporary Fashion of Bollywood by What’s New..

Let’s talk about contemporary fashion of Bollywood. First of all, what is “contemporary”?..

June 15, 2017

Knowing More About Retro fashion by What’s New..

What’s New Life is giving some information about different types of fashion, like..

KOLKATA WEATHER
www.webhub.academy
Hungama 2 Dial 100 Bhuj Shershaah Mimi Laxmi Thappad Shubh Mangal jyada Saavdhan Bhoot Love Aaj Kal Porshu Love Aaj Kal (लव आज कल 2) Professor Shonku Bombshell The Grudge অসুর রবিবার Sanjhbati