To combat the relentless and oppressive summer heat, Magniflex India has recently introduced the Magnicool mattress, which facilitates better relaxation and superior sleep quality. This revolutionary mattress effectively lowers the temperature and provides an instant feeling of freshness upon contact with the skin. Magnicool holds certifications from OEKO-TEX® and ACA and is validated by the Q-Max test, a globally reliable method for evaluating the instant sensation of freshness a fabric provides. The Japanese fabric utilized in the mattress is designed to regulate temperature by promoting optimal air circulation, ensuring a consistent microclimate between the body and the mattress.
Commenting on the Magnicool mattress, Dr Shankar. S. Biradar, MBBS, Medical Director, Trust -in Hospital, Bangalore, said, “Our body temperature plays a crucial role in the quality of our sleep. Certain mattresses can increase core body temperature, leading to restlessness and sleep disturbances. To ensure a good night’s sleep, it is important to manage core body temperature. The fabrics used in Magnicool mattresses function as thermostats, helping regulate body temperature and providing an immediate feeling of freshness. With its innovative technology, the mattress provides optimal relaxation and revitalization, offering unparalleled comfort and the essential therapeutic advantages that your body needs for a truly rejuvenating sleep experience.”
Magnicool is made of quilted memoform material with a massaging system, super soft fiber, and hypoallergenic fiber padding, which offer greater comfort and adapt to your body contours. The fabric incorporates thousands of micro-particles of silicate materials that are meticulously distributed among the fibers, effectively lowering the temperature. This mattress possesses a temperature regulating feature that makes it suitable in any climate and weather conditions.
Franklin C, a customer, who has been using the mattress since last month, expressed satisfaction with Magnicool, saying, “Earlier, I used to have problems falling asleep due to the extreme heat. The mattress I had before made me sweat profusely and constantly interrupted my sleep cycles. Since, I started using Magnicool, my sleep has significantly improved. The mattress helps regulate my body temperature, preventing excessive heat build-up and providing an instant cooling sensation. Now, I can fall asleep more easily and enjoy uninterrupted sleep cycles throughout the night.”
One can avail the benefits of Magnicool through the recently introduced Magniflex Investment Plan (MIP). This strategic initiative by Magniflex India aims to encourage consumers to prioritize their health through quality sleep. The MIP offers EMI options to purchase the company’s products across categories.
About Magniflex India
Magniflex (Made in Italy) is Europe’s No. 1 mattress brand, recognized for its craftsmanship, technologically superior products, and the value it offers to customers. Started in a small workshop in Prato, Italy 60 years ago, Magniflex is a market leader in the luxury mattress category, with over 50 million people having experienced sound sleep on its mattresses. Magniflex has over 100 products, including a variety of mattresses, mattress frames, pillows, and sleep accessories. It scores 99.7% on the customer sales service satisfaction index. Magniflex is available in over 100 countries and has partnered with Polyflex India for the Indian market.
Founded in 1983, Polyflex India has been developing a portfolio of strong B2C and B2B brands, using cutting-edge comfort technologies, and providing thought leadership in the Indian market. In 1983, it imported a revolutionary foam-making technology from Germany and became the 1st Indian company to manufacture Polyurethane (PU) foam in India, this was a concept unheard of in India at that time. Polyflex is the 1st Indian company to make dual hardness seats for General Motors and fire-retardant seats for Indian Railways.
In 2010, Magniflex partnered with Polyflex, an Indian conglomerate, to launch the first-of-its-kind technologically certified mattresses in India. In 2011, Polyflex set up an FMCG brand named ‘Gone Mad’ for the Indian market. This is a joint venture partnership with one of Indonesia’s premier FMCG names, Garuda Food.
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