The Max Cement #buildersofindia social media campaign will commence from 2nd June 2022. In this countdown of 75 days to the Independence Day ,the campaign will bring alive stories of the unsung heroes of the India’s freedom movement whose supreme sacrifices have made freedom a reality for us.The idea of this campaign is to pay homage to these unsung builders of India by whose unique actions and selfless patriotic duty India stands today as a giant amongst nations.
Commenting on the campaign, Shri Vineet Agarwal, Managing Director, Max Cement said, ” Today India is ranked as one of the largest economic, military and cultural superpower of the world. We enjoy the status of one of the leaders amongst nations. The growth of India in the last seven decades in the fields of technology, agriculture,education and other segments that give a nation superpower status are the fruits of the vision and labour of a selfless and countless unnamed freedom fighters .These true builders of India laid the foundation of today’s India whose tri colour flies high with respect on a pedestal of achivements making it a symbol of pride and a beacon for the youth”.
Amongst other activities Max Cement will be engaging with the viewers by way of a weekly quiz contest, the winners of which will be awarded. A coffee table book on these 75 heroes is under production that will be released on the independence day.
A part of Green Valliey Industries, founded by Late Shri Gajan and Agarwal, Max Cement now holds a very prestigious position in the industry sector. Offering sustainable growth, value creation and innovative solutions to the construction industry, the brand assures best in-class Strength, Setting and Stability, the 3Ss that have spelt success for its products. Max Cement is a brand of GVIL and has been servicing the customer through its broad network. Predominantly present in North East India, the brand has carved a niche for itself with its two popular products – Max Ordinary Portland Cement and Max Portland Pozzolana Cement. Be it individual house builders (IHB) or government projects or global construction firms, the consumers of Max Cement believe in the ‘maximum’ performance it has to offer.