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কক্সবাজারে প্রতিকূল আবহাওয়ার বিপর্যস্ত প্রায় ৫০০০ রোহিঙ্গা What's New Life সিরিয়া ত্যাগের ঘোষণা হিজবুল্লাহর​ What's New Life আগামী দিনে যে ৫টি বৈশিষ্ট্য আনতে চলেছে ফেসবুক ম্যাসেঞ্জার What's New Life জোকোভিচের পঞ্চম উইম্বলডন জয় What's New Life পাইরেসির শিকার হৃত্বিকের সুপার ৩০ What's New Life মুম্বাইয়ে চারতলাবিশিষ্ট বহুতলে ধস, আহত ২ আটকে ৪০ What's New Life সোশ্যাল মিডিয়া ব্যবহারে নিষেধাজ্ঞা আরোপ সরকারি অফিসে What's New Life ৬ বিলিয়ন মার্কিন ডলার জরিমানা পাকিস্তানের What's New Life লোকসভায় পাস এনআইএ সংশোধনী বিল What's New Life ভয়াবহ বন্যায় আন্তর্জাতিক সাহায্যের আবেদন নেপালের What's New Life
HE Advanced Grooming  launches the new summer disruptor  HE MAGIC DUO

HE, the Advanced Male Grooming Brand of the FMCG major Emami Limited launches ‘HE Magic Duo’, a unique category disrupting innovation to expand the brand’s portfolio in the zero gas perfume space. For the very first time in India, HE Magic Duo, delivers the convenience of getting two distinct fragrances in one single can.

HE Magic Duo offers two variants “Angels and Demons” and “Yin and Yang” both of which come in a cool masculine matte styled finished pack of 50 ml*2 = 100 ml inside a premium looking carton with a transparent window. The unique applicator at the top of the can is positioned side by side and can spray two different fragrances separately or together.

Adding to the excitement of the innovation, Mr. Harsha V. Agarwal, Director- Emami Ltd said, “The deodorant category in India is a highly saturated and cluttered market. With the presence of multiple players, it is becoming increasingly difficult to break through this clutter and stand out. HE as a brand has a strong legacy of differentiation from the very beginning. This time, we found through our consumer research that there is an increasing dual usage trend wherein 1 in 5 users currently use 2 or more Deos on a regular basis just from the need of variety and the urge of not smelling the same every time. Triggered by this consumer need, we have brought in a category disrupting solution through HE Magic Duo where we are offering two fragrances at the price of one. We believe that HE Magic Duo with its breakthrough packaging is going to create a stir in the consumer mind space.”

HE Magic Duo will roll out a series of quirky, humorous television commercials made on a single sign-off thread of “GOD Promise Bro” to vouch for this unbelievable innovative product.

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