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West Bengal Arts Council empowers women art community of West Bengal

To empower the women art community WICCI West Bengal Arts Council has taken an endeavour to support the women art community of West Bengal amidst the pandemic situation. With its commitment to preserve and promote local culture, heritage and artwork of the state, West Bengal Arts Leadership Council have initiated a few projects for next three months to support the local women art community amidst this unprecedented time. The team members of the West Bengal Arts Council of WICCI will lead the projects, which are focusing on different heritage aspects of Bengal. These projects are designed to train and counsel the women artists, and also to showcase the artwork of the community to the general people. They aspire to empower the women artist community, who had a rough run due to the pandemic. One of the projects will specifically focus on the promotion of the Artwork of Kumartuli Artists. The art work of the women community of Kumartuli will be showcased in the outlet of a brand partner to boost up sales of these products amid the ongoing pandemic. In addition to this, there will be two long-term projects that will include the grooming and training of artists to sharpen their marketing skills to survive in the competitive market. Another project will be in collaboration with the Baul community of West Bengal, which intends to help in highlighting the artistry of female Baul singers of Bengal. The other project includes the community that works with Patachitra katha. WICCI has taken up all these initiatives to help the women artists by lending them productive opportunities of earning during uncertain times.   This project aims to make a sustainable support system for the communities, especially as this pandemic has hit badly. These projects will spark curiosity, interest and community engagement throughout the state. This initiative will support the artisans and elevates the importance of local arts amongst the community.  Speaking on this occasion, Reena Dewan, President – West Bengal Arts Council, WICCI, added, “Pandemic situation has caused the biggest threat to the survival of local female artisans. It is need of the hour to extend support to showcase their artwork to the community. We are happy to initiate these projects which will support the local women art community during this tough time.” Paromita Ghosh, State Vice President, West Bengal Arts Leadership Council, has said, ”We aspire to bring the women artists at forefront and supports them during the time of COVID through these projects. We believe that these projects will prove to be a sustainable support for the local woman artisans.” About West Bengal Arts Council Build a culturally enriched nation which in addition to acknowledging its diverse nature and also protects all forms of art by supporting the artist in helping them grow while safeguarding their rights and ensuring their economic independence, recognition. About WICCI Women’s Indian Chamber of Commerce and Industry (WICCI) has been established based on our experience of ALL Ladies League (ALL) and Women Economic Forum (WEF), where in women entrepreneurs have greatly benefitted with women’s networking, exchange and collaborations.

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