ibis announces a new program, ibis Music in partnership with global music giant Sony Music to bring live music experiences to its customers. The global partnership involves hosting multiple live gigs across 17 countries, promoting ibis’ passion for music. This is the latest step in the brand’s transformation, offering local residents and travellers a totally new experience in hospitality, creating vibrant social hubs for increased social interaction with the local community.
ibis Music, the latest campaign by the hospitality brand ibis hosted their third gig at ibis Kolkata Rajarhat after Navi Mumbai, Gurgaon and Pune. The popular band ‘M Sonic’ performed making the audience hum their tracks and also move to their beats. M Sonic was formed in 2002, hailing from the small state of Assam in north-east India. They came into prominence after their captivating performances got them to the finals of India’s Got Talent in 2009. Be it Bollywood, Sufi or Hard rock hits, M-Sonic always aims to maintain the melody of the songs which they perform with high levels ofsonic driven passion and energy. The band has performed in more than 700 shows all over the country and has also performed abroad in Bangladesh, Singapore & China. M-Sonic believes in musically powered performances without any gimmicks and they play to entertain all age groups.
The Audience thoroughly enjoyed the band’s performance. The band performed songs like Tere bina (original song),Roop tera mastana, Kaise hua(the famous song from the movie Kabir Singh),the rock flavor of Damadar Mast Kalandar, Socha Hai, Teri Deewani, Qurbann Hua,Muskurane ki Wajah, Ramta Jogi, Chaiya Chaiya, Mere Sapno ki Rani kab aayegi, Dil Se, Woh Lamhe (remix) and they ended their performance with Vande Mataram.
The M Sonic band artists Mainak Nandy (Vocalist), Rana Ghosh (Drummer), Prasun Bhattacharya (Guitarist) andSandy (Bassist) enjoyed performing at ibis Kolkata Rajarhat and said “It is great to see brands like ibis and Sony Music give opportunities to artists and performers and appreciate our talent. The audience at ibis Kolkata Rajarhat was amazing, we got a great response from the city of joy and we look forward to do more such performances in near future”.
With ibis music, the brand aims to bring audiences, established musicians and upcoming artists together in select ibis hotels in India. The campaign kicked-off with a live show with Akasa at ibis Gurgaon Golf Course Road followed with a gig by the band As We Keep Searching at ibis Pune. The Yellow Diary performed in Navi Mumbai, and the next gig after Kolkata will be held at ibis Bangalore featuring the band Peepal Tree (Kannada) on 9th August.
Speaking on this occasion Mizan Uddin, Hotel Manager, ibis Kolkata Rajarhat said “Music is something that connects people, we listen to music to relax ourselves.ibis Music aims to connect with travellers and local residents using music as the core strategy. The partnership with Sony Music India is the step in the right direction to encourage this and is the perfect harmony of two of the coolest brands coming together in their own respective fields.”
Details of artists, programs and playlists will be available onhttps://www.ibis-music.com/indiaand anyone is welcome to register free for any of these gigs.
The brand innovates constantly to offer its guests even more modernity, comfort and availability. It created revolutionary bedding concept Sweet Bed™ by ibis; welcoming, designer common areas and the modern food and beverage offer, ibis kitchen. It also cultivates the spirit of service that drives each of its employees. Ibis is recognized across the world for its quality, reliability and commitment to the environment. It was created in 1974 and is now the European leader in economy hotels and the fourth hotel chain in its category worldwide with over 1,150 hotels and 147,000 rooms in 67 countries.
Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in more than 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.
About ibis MUSIC
WE ARE IBIS. WE LOVE MUSIC, IT’S OUR PASSION.
The energy of the crowd, the rhythm of the music, the impulse to dance, the urge to sing, we are drawn to it. Live music is always more than just listening, it’s an experience, a binding force, it has the power to bring people together, to create memories.
Music is our passion, and it’s going be alive in our hotels. Our mission is to be a welcoming and vibrant musical lighthouse: a beacon, a place to listen as much as a place to stay. With music, we are open. This has two important sides. Firstly, we will host live music. Small intimate gigs with known and emerging artists, bringing our guests closer to the music they love, and offering them something new to fall in love with.
Secondly, we provide a platform that supports the emerging talent, connecting them with successful artists, giving them a stage to perform
About Sony Music:
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to labels representing music from every genre and artists like Elvis Presley, Michael Jackson, Santana, Beyonce , Britney Spears,Avril Lavigne, Shakira, Kings of Leon, Pink , One Direction, Daft Punk, Pharrel Williams to name a few.
A wholly owned subsidiary of SONY MUSIC ENTERTAINMENT Inc, SONY MUSIC ENTERTAINMENT INDIA, boasts of an extensive catalogue and is home to renowned and celebrated artists and several iconic Bollywood Film soundtracks.
Sony Music India has a tie up with Sony/ATV who manages Sony Music India’s publishing works overseas and Sony Music India manages Sony/ATV’s works in four countries – India, Sri Lanka, Bangladesh and Nepal.
Sony Music Entertainment India announced a strategic license deal in 2013 to represent Warner Music’s legendary artists’ and labels in India, and other SAARC countries.